I talk to a lot of business owners, and most of them don’t know what SEO does. So, here’s a quick overview:
Tip #1: Careful Keyword Usage
You want to make sure you use your main keywords in the title, the URL, and in the first paragraph, but try to keep from using it much beyond that. Use related keywords, synonyms, and don’t overdue it. Careful keyword usage is critical. We know a Phoenix SEO company (www.localleadlink.com) that does great keyword research and content writing.
Tip #2: Buy An SSL
If you’re buying anything or collecting e-mail addresses you should have an SSL for security anyway (this is what makes an http:// a https://). Aside from security, Google has confirmed that having an SSL gives you a minor to moderate rankings boost.
Tip #3: Keep Up A Blog
Google loves new, original content. They love quality content, and if you write even one post a week of 500 words, that’s 25,000 more words of content that your website can rank for while also building authority and trust.
Tip #4: Avoid Black Hat SEO
Black Hat or shady SEO will often get amazing short term results, but it always gets caught eventually. Once a site has been slapped by Google for blackhat SEO techniques, it is virtually impossible to build it back up again. Don’t fall for quick schemes, they will fail you in the long haul.
I am not an SEO expert, but I have researched a lot to find tips that would help me raise the ranking of my website, and I have to say that some of the things I have come across worked miracles.
The first thing I learned was that you have to create a website that caters to the consumer as well as the search engines. People are so worried about ranking that they sometimes forget that the customer should be the first priority.
I also learned that things like keyword stuffing are great – if you want to be banned by the search engines and have a minuscule chance of actually being successful. It is best to do things the right way, even if it takes longer for you to achieve results.
Social media helps a bunch when you are trying to boost your ranking, so make sure that you sign up with all of the sites that are likely to be frequented by your target customer base. Search engines like this type of thing and it builds customer engagement.
If you use all of these tips, there is a huge chance that you will raise your ranking. There are no guarantees, but it is certainly worth a shot since it worked for me.
Getting your small business noticed online requires a good website, some smart marketing, and ideally a decent social media presence. Throw in some quality local search engine optimization (SEO) and then you’re on to something!
One of the first steps as a small business for SEO is to make sure you get claiming. Make sure Google, Yahoo, and Bing all know about your website, and get Map and Business listings for all three search engines, as well! These go a long way to giving you basic links and making sure your website gets seen.
The next step is making sure everything on page is set the way it needs to be. That means having easy to find contact information, mentioning the town your business is based in and maybe a few surrounding ones (but don’t spam long lists!), and writing enough content on each page so you can rank locally for all your service names.
If you have any social media accounts like Twitter, Facebook, or Google+, you definitely want to connect those and link to any new blog posts from all three of those pages.
These are small steps but they go a long way to making you a local online authority!